The Difference Between Social Media Marketing and Social Media Management

Social Media
Social Media

Social media is an evolving technology that establishes and nurtures human connections in small, medium, large, and super-sized groups. As digital technology has evolved, social media has advanced exponentially.

At its heart, social media is electronic communication that allows users to create and share information, personal messages, videos, ideas and other content. A 2019 Pew Research Center Report showed that over 70 percent of American adults were using some type of social media. Imagine how much this number has increased since the pandemic began!

Difference Between Social Media Marketing and Social Media Management

With the majority of people in this country using social media, it makes good sense for companies to create and maintain a strong online presence on social platforms like Instagram, Pinterest, Twitter, and Facebook.

According to Primitive, these and other websites and applications present opportunities to reach your audiences. To see how many people are using social media these days, Maryville University posted these statistics about adults in the United States:

  • 72% use social media

  • 73% visit YouTube regularly

  • 75% are on Instagram

  • 69% are on Facebook

With such large, captive audiences, not being on social media goes against good business sense. This is not the wave of the future; it is the here and now, and you do not want to miss a spot on this fast-moving ship. The most important first step to take before boarding is to understand the difference between social marketing and social media management.

What is Social Media Marketing?

Social media marketing is using a company’s social media accounts to market and grow the business. Owners and staff spend their energies on devising and executing strategies that will generate leads that are initiated through those social platforms. The content they create and publish is designed to catch an audience’s attention, and then to drive them right to the company website.

Facebook started posting ads back in 2006. They were soon followed by Twitter, LinkedIn, and other platforms, but not all social media marketing is through paid advertising. Today, companies join social networks and tweet or post about new products, join discussion forums, and share content on publishing and blogging networks.