Some of the first free and almost free marketing tools included encouraging word-of-mouth, handing out samples, making cold calls, and distributing flyers. These days, large-scale marketing campaigns can cost a fortune, but there are still plenty of ways to build brands and get qualified leads for next to nothing. Most, but not all, require small initial investments at the outset, and others are free and then charge more if you want premium features.
How Do I Market My Business for Free?
Wix, GoDaddy, and WordPress offer free website builders, and you may also be able to get free domain hosting for a year. Like others, these providers offer design options, help with search engine optimization (SEO), step-by-step instructions for plug-in extensions, video uploads, and payment processing features. They provide templates to get you going, but you have the final say regarding the content that you need to post.
Content is the core of every successful marketing strategy and is critical for establishing and building a brand. Well-written content creates trust and authenticity, and strategic SEO helps drive traffic to it. Content matters! If you don't have much insight into the intricacies of keyword research, ahrefs recommends free tools like Keyword Generator, Keyword Sheeter, Google Search Console, and Answer the Public. These are some of the best ways to learn about SEO, and you can get started without having to shell out any money.
Free Email Marketing Tools
Sproutsocial writes that email marketing is a trend that is here to stay for the foreseeable future, remaining a top content marketing channel for B2B and B2C marketers. You can learn about free email marketing services from companies like HubSpot, Sender, Vendible, Benchmark Email, and Mailchimp. Their free plans provide businesses with essential features like email creation and scheduling, and you can upgrade from there.
Even if you take advantage of these free tools, your efforts are for naught if recipients don't open the emails and read the contents. Valuable content is essential to the art of email, but getting audiences to click through can be seen as a science. Much of the responsibility falls on effective subject lines, and these should pique reader interest without being misleading, dishonest, overly enthusiastic, dull, or downright silly. You can try coming up with some ideas and testing them out on colleagues, friends and family; they probably won't charge you anything for their opinions!
Other Free Marketing Tools
Unless you're paying for ads, it doesn't cost a cent to post on some of the best free marketing tools: social media sites like Facebook and Instagram. Management tools like HootSuite allow you to post on different platforms with free basic packages. Remember that you need to remain involved with your posts by keeping them updated and staying engaged with your audiences. Podcasts also help businesses grow, and the most popular ones have millions of listeners. Production can be an involved process, but Discover Pods lists some free hosting services such as Buzzsprout, Podbean, and Simplecast.
Last and not least, anyone who knows how to market a business for free usually starts with a strong Google Business profile. This simple tool lets businesses manage their online presence on Google, including its Search and Maps feature. Creating an account takes only a couple of minutes, and from there, you can add in information like the kinds of products and services you offer, customer reviews, photos and a link to your website. There's even a chat feature and an Insights analysis tool that can help you refine your listing for better results.
When you're ready to bring in that experienced professional, we are here to assist you. We have creative SEO solutions for every budget. Contact Wordsmyth Creative Content Marketing today for help with your marketing needs.
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