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Nov 14, 20226 min read
Marketing Statistics You Need to Know for 2023
Before we know it, 2023 will be upon us. Is your company ready? Do you have a marketing strategy outlined for the new year? If you’re...
Nov 1, 20228 min read
Why Your Marketing Matters During a Recession
Recessions are difficult times for businesses. It is tempting to cut all costs that aren’t absolutely necessary for keeping the business...
Nov 1, 20228 min read
What Travel Agents Need to Know About Marketing
As a travel agent, marketing is key to getting your agency noticed and attracting new clients. Fortunately for those with a travel...
Sep 1, 20223 min read
The Basics of B2C Marketing
Business-to-consumer (B2C) sales have exploded over the past few years thanks to the pandemic and new digital technologies. According to...
Jul 1, 20224 min read
Average Email Open Rate by Industry
The art and science of effective emailing has certainly evolved since the “old days” when marketers would send out bulk emails and hope...
Mar 25, 20225 min read
Harnessing the Dreamer's Phase of Vacation Planning: Marketing Tips for Hotels, Destinations & More
“We travel, initially, to lose ourselves; and we travel, next to find ourselves. We travel to open our hearts and eyes and learn more...
Feb 24, 20223 min read
The Importance of Social Media for a B2C Business in 2022
Business to consumer (B2C) companies that shy away from or avoid using social media are not doing themselves any favors. There is no...
Feb 24, 20224 min read
What’s the Difference Between B2B and B2C Social Media Marketing?
Social media draws in many businesses because it is free (unless they are running paid ads), but without an effective social media...
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