The Basics of B2C Marketing
Business-to-consumer (B2C) sales have exploded over the past few years thanks to the pandemic and new digital technologies. According to...
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- Jul 1
- 4 min
Average Email Open Rate by Industry
The art and science of effective emailing has certainly evolved since the “old days” when marketers would send out bulk emails and hope...
- Mar 25
- 5 min
Harnessing the Dreamer's Phase of Vacation Planning: Marketing Tips for Hotels, Destinations & More
“We travel, initially, to lose ourselves; and we travel, next to find ourselves. We travel to open our hearts and eyes and learn more...
- Feb 24
- 3 min
The Importance of Social Media for a B2C Business in 2022
Business to consumer (B2C) companies that shy away from or avoid using social media are not doing themselves any favors. There is no...
- Feb 24
- 4 min
What’s the Difference Between B2B and B2C Social Media Marketing?
Social media draws in many businesses because it is free (unless they are running paid ads), but without an effective social media...