Why Content Matters
Search Engine Optimization
We believe that content is king and the key to a successful marketing strategy.
Potential customers want to know why they should invest in your service or product, and great content establishes thought leadership, aids in your branding efforts, and illustrates why you're a great choice. It also helps your SEO ranking, which is critical if you have any online presence.
Why Does Content Matter?
No, really. Why?
(What's the point of spending money on this?)
In today's digital world,
content is king.
A well-written blog and targeted social media posts specific to your niche are key to growing your business and establishing thought leadership in your field.
Many businesses want to create content to help build their brand but don't have the resources or background to do so.
That's where we come in.
Wordsmyth provides creative content marketing services for businesses of all varieties. Whether you're looking for blog posts, social media management, editing services, or marketing and branding strategy, we're here to help.
We also know how to put Search Engine Optimization to work to bring excellent content to your audience.
We understand content because it's what we do.
Writing, editing, and marketing are our lifeblood. We believe in the power of the carefully-constructed sentence and the importance of polished content to win business. Your brand has a story, and we can help you to tell it.
Ready to get started?
Still Not Convinced?
As you begin to think about marketing your business, you’re sure to encounter the buzzword content. But what is content, and why does content matter? How can you create content that makes use of best practices for search engine optimization? What types of content can you create that ensure you’re reaching your desired audiences with the information that’s important to them?
What Is Content?
Let’s start by identifying content. Content is any piece of writing, audio, video, or other material that can be consumed by visitors to your website or social media pages. Ideally, content is designed to rank well in search engine results pages (SERPs), such that anyone searching for keywords related to your content will be led to your website.
Content should draw searchers into your website and keep them there, maximizing their “dwell time,” or time spent on your website before clicking away. It should be engaging enough that visitors to your website will share it on social media, such as Twitter, Facebook, or Instagram. And perhaps most of all, it should tell your audience who you are, what drives you, and how you can help them.
Why Invest in Content?
In a 2020 HubSpot survey of over 3000 marketing firms, 70% of marketers reported that they actively invest in content marketing, and two-thirds of marketers said that they consider content marketing to be “very important” or “extremely important” to their overall marketing strategy. Another survey, from SEM Rush, placed that number even higher, with 91% of marketers reporting that they use content marketing as part of their overall marketing strategy.
Why are all these marketing firms dedicating their time and money to content? One reason is that it builds customer trust. As you continue to put out substantive, well-researched content, you’re demonstrating to your audience that you’re an expert in the field; a company they can trust and return to.
Content also allows you to leverage best practices for SEO, which brings in new viewers to your website. Finally, a consistent flow of high-quality content helps to establish your brand. When your audience understands what sets you apart from other companies, they’re more likely to trust you, more likely to feel a personal connection to your work, and more likely to return to your site for additional resources.
The classic example of content is a blog post, but content can go far beyond that. Blog posts remain a terrific driver of page views, particularly listicles, guides, and how-to articles. In the last few years, video has become a major source of content for many marketers, along with podcasts, infographics, and more.
What Does Your Content Say About You?
The importance of website content goes beyond just attracting new audiences to your website and your company. The content you publish and promote establishes your company’s online persona and helps visitors to your website and social media pages understand what they can expect from you as a brand.
Who You Are
What makes your company unique? This could be the products you produce, the values you espouse, or the perspective you bring to your industry. You might have the best products and the most insightful perspective of any company in your field, but unless you’re creating content that advertises those things, your audience has no way of knowing that!
Don’t be afraid to speak from your personal perspective. When your content tells stories drawn from your own experience, it reminds visitors to your site that there’s a person behind that eye-catching logo. Keeping abreast of the hot news stories in your industry gives you the opportunity to share timely response to headline-grabbing events in the field.
Finally, remember to interact with your audience as much as possible in the comment sections or on social media platforms, so they know you’re listening.
What Drives You
Perhaps more than any generation that has come before, millennials crave authenticity. Rather than searching for the best bargain or the most famous brand, millennials want to give their business to companies that share their values.
In a world where we’re all overwhelmed by the many choices available to us, a sense of connection and shared values can make a huge difference when it comes to deciding where to shop or where to get news.
It’s important to remember that creating content is about playing the long game. By clearly articulating the things that drive you, and consistently sharing content that communicates those values, you’re investing in a long-term relationship with your desired audience. While it can take longer to see the return on your investment, the rewards you’ll reap in the long term are substantial.
How You Can Help
As we’ve mentioned already, consumers have more choices available to them today than ever before. So it’s important that your content provides a valuable service to your audience.
Start by knowing your audience: What do they want? Where do they look for it? Where do they spend their time online? By keeping your finger on the pulse of your field, you’ll be able to quickly and efficiently identify the needs of your target audience and produce content to meet those needs.