A woman standing at a souvenir store


We are storytellers committed to sharing what makes your business unique.


Wordsmyth Creative Content Marketing LLC is committed to helping businesses grow by telling compelling stories. Founded by Danielle Smyth in Burnt Hills, New York, in 2017, our agency believes in the power of the written word to convert leads and enhance marketing efforts.


We are a full-service marketing, SEO, and web services firm. Our team of content and technical experts has vast experience with B2B and B2C clients across industries like travel and hospitality, professional services, marketing and advertising, legal, automotive, and retail.


Our talented writers are skilled in crafting the copy that’s right for your niche, and our SEO and web design team will ensure your website and online presence have what it takes to stand out in a crowded marketplace. Contact us today for more information or help with your project.


Though our corporate headquarters are located in upstate New York, our marketing team is fully remote, giving us the flexibility to find only the best staff who can offer the ultimate in service to our clients.


Since we aren't limited by the overhead or constraints of a traditional office, we are able to provide flexible and scalable service at affordable rates. Contact us to see how our services might suit your needs.

Though much of our business is done virtually, we are thrilled to also take on local clients. We provide content marketing services to small businesses and large firms in the Burnt Hills, Clifton Park, Saratoga Springs, Scotia, Schenectady, Rotterdam, Albany, Amsterdam, and Guilderland areas.


We're always thrilled to speak with other business owners and marketing teams in the greater New York State Capital Region who are looking for help with their website content, social media, direct mail materials, or SEO work. Contact us today!

About Our Team

Danielle Smyth

Founder & CEO

Dan Smyth

Danielle Smyth is CEO of Wordsmyth Creative Content Marketing LLC. Holding a Master’s degree in Publishing with a focus on digital marketing and modern content dissemination, plus a digital marketing certificate from Cornell University, she has built a career on the power of the written word.

With past roles as an editor, SEO technician, content creator, website designer, and social media manager, Danielle has a holistic understanding of what it takes to succeed online. She thrives on the challenge of getting to know a company’s niche in the marketplace and assisting them to develop an all-encompassing strategy for growth in the digital space.


She is passionate about telling stories, search engine optimization, and the psychology of marketing. ​When she's not at work, Danielle loves spending time with her family, listening to music, and traveling.

Dan Smyth is the COO of Wordsmyth Creative Content Marketing LLC. With ten years of operations and logistics management experience, Dan has brought his knowledge and skills to the Wordsmyth team.


When not at work, he’s busy reading, gaming, and cooking.


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Ellen Kershner

Ellen Kershner is a South Jersey-based writer who contributes to Wordsmyth Creative Content Marketing, 55places.com, Natural Awakenings Magazine, Spryte Communications, Advanta Advertising, WorldAtlas.com, and Premier Legal Marketing.


Her work has also been published by The Philadelphia Inquirer, Ed Hitzel’s Restaurant Magazine, and the Burlington County NJ Trend newspaper group.


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Daniel Wirtz

Daniel Wirtz is a Wisconsin-based editor, currently editing for Wordsmyth Creative Content Marketing. He specializes in digital and technical content. Since graduating in 2016 with a degree in English Rhetoric and Computer Science, he has held roles in technical writing, content writing, legal writing, and content editing.

When he's not working, Daniel can be found writing music, playing D&D, or hanging out with his two cats.


Jori Anderson

Inside Sales Representative

Jori Anderson is a Sales Representative for Wordsmyth Creative Content Marketing LLC.  He has experience with marketing and sales solutions in the financial services industry.  His approach to marketing is to focus on solutions that will help clients attract their ideal customers by leveraging advanced social media strategies.

Jori holds a Master’s in Accounting, from Colorado State University and he likes to stay current on financial topics, investing, and financial literacy. 

And when he is out of the office, you can find him riding motorcycles in the desert, snowboarding in the mountains, skateboarding, or spending time with his family in Huntington Beach, CA.  Also, he has a passion for volunteering in the community at the Habitat for Humanity of Orange County. 

Amber Tilton

Amber Tilton joined the team in 2022 bringing years of experience in both sales and creative writing. Amber holds a Bachelors of Literary Journalism from University California, Irvine and has spent time utilizing her degree by both writing and providing digital marketing. She has both the creativity and practical knowledge to help your brand succeed.


Outside of Wordsmyth she’s with her husband, two kids, two dogs, and too many houseplants. You can find her reading, throwing pottery on the wheel, sewing, or camping with the family!

Digital Marketing Manager