How to Use Podcasts to Grow Your Business


How to Use Podcasts to Grow Your Business

When you use a podcast as a tool to grow your business, you can increase brand awareness, loyalty and establish yourself as a credible source of information within your industry. While it may seem that everyone is launching a podcast these days, they still make powerful marketing tools despite the competition. As more and more people continue to seek out podcasts, it is possible to carve out a space for yourself.


Advantages of Using Podcasts to Grow Your Business


Perhaps one of the most appealing advantages of podcasting is its limitless possibilities. Podcasts have a moldable format that can cover a multitude of subjects through interviews, conversations and storytelling. Any business in any industry can use the format and platform to create a relevant, informative podcast.


Podcasts also have a broad reach. You can expand your audience and reach untapped demographics when you use a podcast as a tool to expand your business. According to Statista, there were 120 million podcast listeners in 2021, which is expected to rise to 164 million by 2024. You can boost brand awareness with a podcast by drawing in new listeners.


The advantages of using podcasts expand further than the podcast itself. When increasing content marketing efforts to grow brand awareness, podcasts make great subjects for blog posts, social media and video content.


Short excerpts and interviews from the podcast can be written up and posted to the website to garner more traffic. Social media can promote the podcast from posting the link to cutting excerpts and sharing them.


Many people choose to film their podcasts to reach viewers who prefer a visual component. Clips from these videos can promote the podcast and brand on social media as well, whether as a YouTube short or on TikTok, Twitter and Instagram.


How to Stand Out From the Competition


Podcasts are immensely popular, and with over 100 million listeners, the field is incredibly saturated. If dipping your toes into the podcasting world for the first time, you must understand that there is tremendous competition.


Assess the competition to determine the value your podcast can add. Are there any demographic blindspots your content can fill? Any overlooked topics that can help you stand out from the crowd?


It is critical that you understand your target demographic before posting the first podcast. Know their interests and the nuances of your business’s ind