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Creating an SEO Strategy for Your Brand
When thinking through your brand’s SEO strategy, remember that SEO strategy and branding strategy are two sides of the same coin. You’ll...
Dec 21, 20204 min read
Top Trends in SEO and Content Writing
The world of the internet and its users is a fast-moving one. The strategy that works for SEO and content writing one year can be wildly...
Dec 21, 20204 min read
Why Social Media Matters to Your Brand's Marketing Strategy
Facebook went live in 2004; YouTube, in 2005, followed by Twitter in 2006 and Instagram in 2010. Social media as a concept—spaces online...
Dec 16, 20204 min read
Why Outsourcing Content Marketing is a Good Idea
Why is it a Good Idea to Outsource Content Marketing? Although punchy visual ads in the form of banners, sidebars and pop-ups will...
Dec 15, 20205 min read
Why Visual Content Marketing Builds Brand Loyalty
Visual content marketing is the current best bet for building trust in a brand and promoting brand loyalty. Content marketing has become...
Dec 15, 20206 min read
What is SEO and Why Does it Matter?
Search engine optimization, or SEO, refers to the process of making your website easy to find through search engines like Google, Bing,...
Dec 14, 20205 min read
Audience Building for Your Brand
Aside from the visual impact of your web presence, your company name and slogan, your corporate blog is the single most important...
Aug 4, 20206 min read
Do I Need a Blog? Why Blogs Matter to Content Marketing
Does my business need a blog, you might wonder? Blogging is an essential part of content marketing, because it provides potential...
Aug 1, 20206 min read
How to Build Your Social Media Marketing Strategy
How to build a social media markteting strategy to help you gain followers and grow your business with social media.
Jul 6, 20206 min read
How to Use SEO Keyword Research to Optimize Content
Optimize your website content with SEO keyword research to rank higher in Google search. Keyword research is essential to great SEO content.
Jul 5, 20206 min read
How Much Does Content Marketing Cost? (And What Not Having it Could Cost Your Business)
Once you know what content marketing is, the next logical question is, what’s it going to cost? The answer is, of course, that it...
Apr 24, 20207 min read
Content Writing vs. Copywriting: Which is Which and Why You Need Both
Content writing and, indeed, content marketing strategy, are relatively new terms, fueled by the adoption of the internet, the rise of...
Apr 22, 20205 min read
Small Businesses and Coronavirus: How to Make the Most of Hard Times
As a small business owner, you may be struggling to navigate the current economic climate in light of the COVID-19 pandemic. Losing...
Apr 9, 20203 min read
What is Content Marketing?
What is content marketing? And how is content marketing different from traditional marketing? Learn about creative content marketing here.
Jan 28, 20206 min read
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