Many types of software make managing your marketing tasks more manageable. One of them is MeetEdgar, a social media managing tool that does more than many of its competitors, including Hootsuite, Sprout Social, and Buffer.
There are many benefits of using MeetEdgar for social media marketing, and comparing and contrasting it with similar programs can help you make the best decision for your business.
What Is MeetEdgar?
MeetEdgar is a social media management application that allows you to schedule social media updates on Twitter, Facebook, Instagram, Pinterest, and LinkedIn. However, it goes way beyond simple scheduling by ensuring that you always have fresh content on your pages. Your content matters!
MeetEdgar is a woman-owned start-up, and they designed the application to be especially helpful for tiny businesses, especially freelancers, entrepreneurs, and young start-ups. They have not tailored their product to large-scale enterprises, and they're proud of it. MeetEdgar envisions itself as part of a community of small businesses supporting each other.
How Can MeetEdgar Help You Manage Social Media Marketing?
MeetEdgar can take over many of your social media management tasks. Like many of its competitors, you can schedule posts and updates on Facebook (pages and groups), Instagram (stories and feeds), Twitter, Pinterest, and LinkedIn (individual and company pages). MeetEdgar goes beyond scheduling, though.
When it gets to the end of your content queue, MeetEdgar can generate new content or reuse old evergreen posts to ensure that your social media pages are always active and running.
MeetEdgar draws from content that you can organize and control. Whenever you post, MeetEdgar helps you to creates folders with names like "Quotes," "Inspiration," "Dad Jokes," and so on. It uses those categories to create an ongoing schedule of updates based on your behavior.
The folders of content to be posted are never empty, and the reuse of older evergreen content can mean that you will never need to stress about unexpected social media lapses or going quiet. This stress mitigation can be a massive relief for entrepreneurs, who must wear many hats, including the marketing manager.
Hootsuite vs. Meet Edgar and Other Social Media Management Tools
If you're shopping for a social media scheduler, there are some important things to highlight about MeetEdgar compared to its competitors. First and foremost is the target audience for these different types of software. Hootsuite and Sprout Social primarily market themselves as appropriate for all sizes and scales of companies, with plans tailored to any budget. However, once users get into them, it's clear that these larger-scale applications primarily have large businesses in mind.
In addition, Hootsuite, Buffer, and Sprout Social all have intelligent algorithms that go beyond automated social media updates. However, only MeetEdgar organizes them in folders and renews evergreen content in the same way.
While you can schedule posts and utilize analytic tools on these other applications, only on MeetEdgar can you tell the application what type of content to post and then let the application do the rest.
Pricing: How Much Does Meet Edgar Cost?
MeetEdgar is still less expensive than many of its competitors with these features. One of the crucial reasons is that it is genuinely designed for small businesses and entrepreneurs. Annual subscriptions start at $299, but most businesses will need the Edgar Annual Plan to utilize the service efficiently, which costs $499 per year.
Buffer's middle-of-the-line plan costs $10 per month or $120 per year, but Hootsuite and Sprout Social cost more. Plans with Sprout Social start at $89 per month and Hootsuite at $49, and if you want all their advanced features, you'll need to shell out quite a bit more. They also don't offer the unique content library and automated rescheduling that MeetEdgar does. MeetEdgar is uniquely positioned as the affordable, small business solution many entrepreneurs have sought.
Please note that this is an affiliate link. We only recommend products that we absolutely love (we use MeetEdgar ourselves and love it!), but we will earn a commission if you choose to use our affiliate link to purchase your subscription.
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