Social media and social media management have become stapes of modern business. Social media platforms are inescapable these days, whether we use them privately or for professional purposes; knowing how best to take advantage of them can be the deciding factor that transforms and upgrades your business. But with all the different platforms out there, the demographics split unevenly across them and the sheer volume of decisions that must be made to capitalize on them, how can you be expected to manage everything effectively?
This is where third party social media management tools come in.
Social Media Management Tools
Hopping from platform to platform throughout the day to post images, videos or other types of content may work just fine for personal accounts, but very quickly becomes infeasible once the volume of posts matches a business’s workload. That’s why using tools like Sendible or Sprout Social so vital. They help to condense a myriad of decisions into just a few and can streamline content generation, engagement and allow you to build your brand, grow your following and keep your business at the top of its game.
Because social media is such a rapidly evolving and changing space, it’s hard to nail down the hard and fast rules that you need to follow to use it effectively for business purposes. The relatively young management industry surrounding social media has discerned several best practices and developed the tools needed to abide by them. Thenextad.io examines the multitude of benefits that strong social media management:
Manage multiple social media accounts or platforms at once
Provide business with situational awareness
Allow for the scheduling of posts on various social networks
Help to analyze the effectiveness of your social media strategies
Provide detailed metrics
These benefits sound straightforward; however, understanding them and the way management tools bring them about isn’t always so apparent. For example, you’d be hard pressed to find a social media management tool that doesn’t provide you with the tools to access and manage multiple platforms from a single interface, but the extent to which they do so varies from platform to place.
Most management platforms like Sendible and Sprout Social can condense a business’ social media engagements into a single stream, typically in the form of a central dashboard or inbox. This negates the need to log in and out of different accounts as you switch between Instagram, Facebook, Twitter and more and saves enough time on their own to provide a business with tangible benefits. This, combined with a panopticon-like capacity for awareness, can centralize the entirety of your business’s social media presence and enable you to read and respond to audience engagement in a fraction of the time it would take to go through everything individually.