If you’re thinking of becoming a content writer, there is no single path you need to take to achieve your goals. Content writers come from all kinds of backgrounds and utilize their various experiences to write articles, blog posts and other types of digital content. Regardless of your writing experience, content writing is an accessible and open field to those willing to give it a try.
As you begin writing, figuring out how to effectively write digital content can be intimidating. However, there are a few principles that can make the learning curve easier to manage. Below are six beginner content writing tips that you can keep in your back pocket as you learn the ropes.
Content Writers Grab Their Audience’s Attention
According to a study done in 2018 by the Neilsen Norman Group, 57% of a user’s viewing time is dedicated to the top of the page. That’s why your title and introduction paragraphs are crucial. Creating a keyword-rich and attention-grabbing title and introduction paragraph not only helps you rank higher on the search engine results page (SERP) – it also helps retain your audience’s attention and encourages them to continue reading.
Knowing your audience also plays a significant role in the way you present information. There are a few questions you may ask yourself to start to learn your audience: are they made of business professionals? Beginners? Or are they a younger demographic? Write a title and introduction paragraph that your audience will respond to.
Content Writers are Ready for Research
Writers are problem solvers. As a content writer, your job, no matter what genre you write in, is to find the most accessible and effective way to present information. And you can’t do this unless you understand the subject.
Content writing is research – while you may be lucky enough to write content on a subject you are well-versed in, that might not always be the case. Regardless of whether you need to research or not, you will often need to supply sources and backlinks in your content writing. As a content writer, you must ensure your writing is informative. Before you begin writing, take the time to research your subject, take notes and compile a list of references to help you write.
Adopt a Content Writer Style
Writing is one part substance and one part style. While the information you present must be accurate and relevant, content writing should also feel personal, even when it’s not. That’s where style comes in. According to Masterclass, writing style is comprised of two elements: voice and tone. Voice is personality, and tone is attitude. While voice is something you develop through practice, tone is something you can build through your sentence structure and language. For beginning writers – especially beginning content writers – developing your tone is a solid place to start when you’re trying to learn a writing style.