A content marketing strategy must evolve with the times to be successful. Economic ups and downs, new technologies and politics always drive how businesses market their goods and services, and although you can't control much of this, you can control your strategies. Being unprepared and staying with the same methods, even if they have been successful in the past, is no plan at all.
Content Marketing Strategy for 2022
Impact Plus emphasizes the importance of having everyone in your organization on board with your content marketing strategy and social media marketing. Sales, marketing, administration, and management should be working together to establish and achieve goals. A sales manager should be sharing information about customer experiences with the content writing team; for example, management can set goals, and the social media team can align these with the latest video production technologies.
Customer experience is at the forefront of 2022 digital marketing strategies, and their preferences constantly change. You must know your targeted audience like the back of your hand and use this information to create tailored experiences. This strategy involves more research, planning, and consistently engaging content, and one way to do this is to hire dedicated content strategists, creators, and editors.
Rock Content writes that customers crave interactive experiences and will choose this over static content, hands down. Expect to see more of this in 2022, and you can incorporate it into your social media management planning, platforms, and landing pages. Interactive quizzes and polls, infographics, eBooks and animations are just the start. Marketers need to stay on top of the evolving technology and make the most of it.
Understand Your Audiences
If you're in marketing, you know that understanding your audience is more than half the battle, and Stamatis points out the importance of aligning brands with target markets. Your products and services should fill their needs in relatable ways. Here is an excellent example from Marketing Drive: Gen Z consumers (ages 16 to 19) are more prone to spending money on brands that donate to charities they support. If this is your audience, you need to consider this carefully.
Today's consumers do not like when you shout at them; instead, they are more attuned to brand storytelling. While you want to share messages about your company, you need to do it in ways that resonate with people. More and more companies are focusing their messages on social causes, which is good for marketing purposes and society as a whole. It really is a win-win situation.
Social Media Marketing in 2022
While social media is essential for distribution, you should house your content on an owned platform, such as your website blog. Facebook, WhatsApp, and Instagram went down last October, and the content was not accessible during that time. If you only rely on non-owned platforms to store content and sell products and services, you could encounter serious problems.
Video is more significant than ever on social media, and most marketers seem to be using it regularly. According to Hubspot, 72 percent of consumers prefer to learn about products and services through videos. Well-produced videos elevate customer experiences and convey brand personalities better than written words alone. So if you haven't included video production in your 2022 budget, do it now before it is too late; short-form content and interactive videos are two trends to keep in mind.
SEO Strategies for 2022
A comprehensive content marketing strategy is crucial for 2022, and thryv mentions that simply publishing content and forgetting it is a mistake. You constantly need to refresh your content for SEO; be sure to remove what is no longer relevant and add updated content aligned with your brand and addresses audience needs. Long-form content, which is about 3,000 words, is the new standard and will help you make it toward the top of the rankings. It can establish you as an expert on the subject matter, which means more credibility and increased organic traffic.
Another thing about long-form content is that it motivates readers to share the information on social media, so make sure that your blogs have social buttons on them to make sharing easier. Mobile-friendly websites are also essential for higher rankings; Google has a free mobile-friendly test that can help with this. If your website is easy to navigate and you have avoided hard-to-read fonts and bad backlinks, you're on the right track.
The main strategies for SEO have not changed all that much for 2022, though. Determine what your audiences are looking for by putting yourself in their shoes. Your content should address their needs and provide solutions. Show your expertise straightforwardly and establish your brand as an authority. Now is the time to add links from reputable sites and cite experts to add credibility and trustworthiness to your postings. Others can also use these links, and your brand can become even stronger when this happens.
Content marketing can be challenging. A dedicated team of experts can help. Contact Wordsmyth Creative Content Marketing today for help with your content marketing needs.
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