Today's world is increasingly digital, and businesses must adapt to this change to stay relevant. In this post, we will explore the importance of digital marketing, the most effective strategies, and how to maximize your online presence. Plus, we'll cover why Wordsmyth Creative Content Marketing is ideally equipped to handle your digital marketing needs. (Hint: it has to do with content and SEO.)
Traditional vs. Digital Marketing
Traditional marketing includes strategies like direct mail campaigns, print ads, and television ads. While these techniques can still be effective, they often lack the reach and precision of digital marketing techniques.
Digital marketing includes strategies like content creation, SEO, social media marketing, and website design.
The Importance of SEO
Did you know that 90% of web pages get no organic traffic from Google at all? Organic search accounts for 94% of all web traffic. This means that if your website’s content and other key SEO factors don’t get you ranked, users just won’t find you in search.
Furthermore, the click-through rate of Google's first search result is 34% and even higher on mobile, at 35%. If your SEO strategy doesn’t place you as the #1 search result, you’re losing significant market share.
Social Media Strategies and Content Marketing
Identifying your target audience online and presenting them with engaging social content revolving around your product or service is crucial. Tools like social media channels, top-notch content, best-practice SEO tactics, analytic tools, and tailor-made user recommendations can help you make the most out of the internet.
Articles, social media, blogs, and newsletters remain among the most effective techniques for audience-building online.
Our Approach to Digital Marketing
At Wordsmyth Creative Content Marketing, we believe in the power of storytelling and the importance of SEO. Our team is comprised of subject-matter experts in SEO, social media, web design, and content. We work with brands to find the best possible combination of marketing techniques for them.
We start by getting to know the company's goals, processes, and pain points. From there, we build a holistic marketing plan. We then audit the company's existing digital assets and analyze them for SEO and social metrics.
Based on our findings, we design a content calendar and create content for your website, newsletters, and social media channels. After deploying the content, we monitor it for audience comments and engagement. Finally, we use the data from our efforts to strategize the next steps and start the process all over again.
Why Choose Us?
Our team is truly excited about finding a creative, all-encompassing digital marketing strategy to give you the most value for your money. We strive to elevate brands through storytelling and industry best practices. Offload your marketing tasks to us so you can get back to running your business. We can't wait to help you!