The term “inbound marketing” was conceived in 2005 by HubSpot former CEO and co-founder Brian Halligan, and these methods focus on pulling in new clients rather than pushing products and services out to them. The company offers high-level CRM (customer relationship management) software and cloud-based products, but what does HubSpot do, exactly? They have ways to attract target audiences, but that’s not all; they also provide comprehensive metrics that let you pull everything together all in one place.
What Does HubSpot Do?
ProsperoHub lists the main ways that HubSpot helps businesses develop solid inbound marketing plans, and at the core is their automated CRM database. It automatically updates your customer profiles, allowing you to track and measure individual customer journeys. The database lets you forge a more holistic, collaborative approach with your sales and marketing team, and this allows for personalized communications that customers appreciate. You can also segment customer lists into groups by activity and other important criteria. HubSpot also helps you design SEO-optimized landing pages, web pages and blogs, which draw in target audiences and increase conversion rates.
It can also help you automate workflows for marketing and email campaigns; it shows engagement performance analytics, and allows users to run multiple campaigns at the same time automatically. You can also integrate HubSpot with social media platforms to create, schedule, publish and track audience engagement in one place. And if you want to incorporate paid ads into your marketing, HubSpot can analyze certain performance metrics for Google, Facebook and LinkedIn ads.
How to Use HubSpot
So what does HubSpot do for a company’s overall marketing plan? It can integrate all of a company’s inbound efforts and some outbound ones as well. Migrating to HubSpot’s CRM platform isn’t as difficult as you might think either, according to webdew. You can try a free demo, get started for free and upgrade to another plan when your business starts to grow. The templates get downloaded from the website; you can go to HubSpot’s product page to look over the five marketing, sales, service, CMS and operations hubs.
They let you compare the features and have a chat box to answer questions, but the quickest way to get started is to run through their demos. The layout is user-friendly and easy to navigate, according to mediajunction; in fact, the author of this posted “I felt like a HubSpot pro in minutes.” You could learn how to use it too, as long as you keep an open mind and have some patience − and don’t worry, everyone learns at their own pace!
Tips for Using HubSpot in 2022
All of the best marketing platforms frequently update their software, and HubSpot is no exception. Makewebbetter explains that your CRM database will be the core of your Hubspot efforts, and shares some useful tips for making the most of it. It’s important to understand CRM best practices, like how the platform uses your customer information in their database. This is categorized into contacts, companies, deals and tickets, categorized into explicit (calls, emails, chats) and implicit information (behaviors, interactions).
This information can be analyzed and leveraged with the progressive profiling feature. It can be used to ask customers personalized questions about their engagement journeys and can increase conversion rates by as much as 20 percent. The lead flows feature lets you create pop-up forms and prompts (at just the right times) with relevant content that can convert customers into leads and also increase conversion rates. Other timely HubSpot features that can lead to increased sales and revenue for your company include branching logic, calls-to-action (CTAs) and helpful SEO recommendations.
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