What is Creative Content Marketing?

What is Creative Content Marketing?

But how can your content marketing strategies stand out in a veritable sea of content? Creative content marketing is part practice and part experimentation; To stand out from the countless marketing firms also cranking out content, yours needs an edge – something that resonates with your audience. In content marketing, adopting a creative approach is a breath of fresh air from monotonous, cookie-cutter content.

The Importance of Storytelling

The emotional resonance we feel from a good story is a vital strategy utilized in marketing. After all, it’s what has propelled storytelling throughout history. When a brand can leverage a good story, the audience can authentically connect. And while telling your brand’s story on an “About Us” or “Our Story” page is still a useful tactic, incorporating a story into content marketing can go even further. Incorporate storytelling techniques in social media posts, blog posts, videos and illustrations.

Tell stories that are relevant to your brand and goals. Consistency is key when building brand loyalty. Telling an irrelevant story or stretching one to fit a certain context can alienate your audience and make them feel frustrated and manipulated.

Furthermore, it’s also important to keep it simple. When you’re telling a story, don’t overcomplicate with unnecessary details. Instead, keep your language and descriptions concise by sticking to the point. Make the story relatable by telling it from a perspective that’s similar to your target audience’s.

For example, in a post featuring a photo of an iguana and a mockingbird in the Galapagos, the caption on an Instagram post from National Geographic’s official page includes a short description from the photographer describing the symbiotic interaction depicted in the photo between the two animals.

The story you tell doesn’t need to be long, just engaging. National Geographic could’ve simply included the photo credit in the caption and called it a day. Instead, they provided context to the image, making it educational and entertaining, which are two important aspects of the Nat Geo brand, while setting their posts apart from other wildlife photographers on the app.

Take Advantage of Video

According to Statista, 85% of internet users in the United States watched online video content on a device in 2018, with YouTube leading the pack of video and entertainment websites, outranking even Netflix and Hulu. This survey also revealed that smartphone users between the ages 18 and 24 spent on average 83 minutes per week watching video content.

The future is video, especially on smartphones, but this is old news. HubSpot’s 2017 survey indicates that, across many demographics, over 50% of consumers prefer video content from their supported brands and businesses. In video production, higher quality typically means more money. If you’re thinking of producing video content, it’s vital to assess what content your competitors are producing. If a larger competitor produces video content at an unattainable budget for your business, this lack of budget will show if you want to mak