Tips for Social Media Management

Tips for Social Media Management

Social media has become a regular part of our everyday lives and the best way for brands to reach the public. By leveraging social media platforms effectively, brands can spread the word, cultivate loyal customers and continue to engage with them. Below are some effective tips for the three main platforms to keep in mind when creating a social media plan.


Facebook has long been the most popular social media platform for adults. According to Pew Research’s 2021 data, 70% of adults between the ages 18-29 are on Facebook, along with 77% of adults between 30-49 and 73% of adults between 50-64.

When wanting to reach the vast majority of adults on social media, Facebook is the place to go. According to Facebook, 2/3 of users across all countries have visited a local business page at least once a week.

Effective Tips for Using Facebook

When posting to Facebook, it is best to curate a mix of posts to keep audiences engaged. According to Hootsuite, adopting the 80-20 Rule, meaning 80% of posts inform, educate or entertain and 20% are promotion, will keep your target audiences interested.

Your audience won’t be interested in a promotion unless they already feel your brand provides value. Keep your followers engaged through interesting content and stories, personal interactions and brand promotion. By adopting all three types of posts into your plan, your target audience will feel more connected.

Be sure to use high-quality images and video as well when posting to Facebook. Similar to what you would do on Instagram, you want your posts to stand out from those of the average user so your followers will view your brand as professional.


Every day, hundreds of millions of tweets are posted and read by the diverse communities on Twitter. With such an active platform and wide reach, Twitter makes it easy for brands to bridge the gap between the business and the customers.

While Twitter might not be the most popular social media platform among U.S. adults, Twitter users are generally younger. According to Pew Research 2021 data, 42% of U.S. a