Pandemic Search Trends and SEO

Pandemic Search Trends and SEO

In March of 2020, the United States announced that flights from Europe would be unable to enter U.S. airports due to the high rate of infection of the novel coronavirus in Europe. Thus began (unofficially—the pandemic had already been going for some time by this point) the COVID-19 pandemic.

As you are well aware, COVID-19 has impacted every area of life since it started. It may have begun with international travel bans, but it continued with quarantines, lockdowns, social distancing, remote work, distance education, and now vaccines and boosters.

Another area of life the pandemic has affected is search engine optimization. While you might not imagine this to be the case, the way people search for information and the way businesses increase traffic to their websites has followed several pandemic trends.

Here are five of those trends.

People are searching “SEO” more than ever.

Believe it or not, the search term “SEO” itself has been impacted by COVID-19. Since the onset of the pandemic the search for how search engines work has increased. Perhaps this is because more people than ever are working from somewhere other than a traditional office and know that in order for their business to stay relevant, they need to increase web traffic.

Alternatively, perhaps it’s just because people have more time on their hands. Either way, according to Search Engine Journal, Google has released data showing a significant increase in SEO as a keyword.

Local is making a big comeback.

It turns out that when people are stuck in their homes or feel they are unable to travel long distances, they search for hyper-local shopping and experience options. Of course, it could also be the case that after spending almost two years relying on national companies like Amazon, consumers wish to support Main Street.

Either way, small businesses need to be ready to take advantage of increased local traffic. An SEO game plan is the best way to make sure your business is attracting the attention and traffic it deserves from the people who live in your neighborhood. First and foremost, this means making sure your website is current and updated regularly.

If you feel you could use help making sure your web presence is optimized for search, you might even want to consider hiring a company that specializes in SEO. SEO content and social media marketing are complicated, and your team probably has enough to worry about to keep your business running smoothly. An outsourced digital marketing team can take things to the next level, boosting your reach with years of expertise, without the steep in-house cost of a marketing team.