Incorporating SEO into content writing is a necessary process when creating for the digital space. If your content and brand are going to reach your target audience’s radar, it will have to rank higher than the rest.
Learning SEO best practices can take some time, and with ongoing updates to search engine algorithms, the best practices keep evolving. However, the main goal of writing SEO content is simple: create relevant content for your target audience in a way that is easy to read and find.
Whether you are looking to write SEO content yourself or are in search of SEO content writing services, first understanding how to write SEO content will help you make informed decisions.
Step 1: Keyword Research
While keywords are essential to writing SEO content, it is more important that your keywords are relevant to your audience and your brand to help build brand loyalty. This is why writing SEO content begins with keyword research.
Keyword research goes deeper than identifying the keywords for which you want to rank. As Moz notes, what you want to rank for does not always align with your audience.
Writing SEO Content: Know Your Audience
Start your research by examining your audience. While you may have keywords in mind, you can’t guarantee that your audience would search the topic the same way.
With the help of a keyword research tool, you can search keywords to determine how often they’re searched as well as similar keywords and phrases that receive more traffic.
While there are paid tools for SEO content writing that offer comprehensive SEO services, there are free tools available such as Google AdWords for keyword research.
This research is crucial to ensure you use relevant keywords and phrases that would reach the largest audience. Keyword research helps you understand your target audience’s interests as well, which better informs your content.