B2B vs. B2C Marketing

B2B vs. B2C Marketing
B2B vs. B2C Marketing

Business-to-business (B2B) and business-to-consumer (B2C) marketing require distinct marketing approaches, social media channels and sales funnel strategies. To understand the differences in B2B and B2C marketing, first, it’s important to understand who the target audiences are and what drives them to make purchases. In most cases, B2B is about logical, process-driven buying decisions, while B2C focuses more on emotion-driven buying decisions. These often tend to overlap.

What is B2B Marketing?

Relationship building between businesses is key in B2B marketing, so the main goals should be to generate leads and develop personal relationships with companies that can drive long-term sales. This strategy connects businesses with other businesses and helps build brands and stand out from any competition. Establishing these kinds of strong foundations lead to repeat and referral business.

B2B branding starts with consistent presentation and delivery of products and services, with a strong personality to drive the brand recognition towards the target audience. Ongoing, open communication helps show audiences that the products and services are a good fit. Furthermore, the content must be current and have the right terminology for readers. This can all be backed up with well-researched, accurate data from Google Analytics, keyword research and other resources.

What is B2C Marketing?

Effective B2C marketing leads consumers to products and services on a company’s or client’s website on larger scale markets. These relationships are more transactional and less personal. The main goal is to sell products as quickly as possible. Branding is also crucial for B2C, because it works to create consumer loyalty, build emotional connections, establish credibility and encourage purchasing decisions.

If you’re confused, think of yourself as a consumer that’s shopping online. If you want to buy a pair of BFlyye shoes, you’re not going to interact with the company’s management; Instead, you will familiarize yourself with the product, its branding, price and reviews and decide whether or not you want to make a purchase. If you own BFlyee shoes and need to find a shoelace provider, you will interact with the provider’s management and other team members. If the interaction goes well and if you receive the service and or product that you’re looking for, you will then likely consider forming a long-lasting relationship with the provider.

B2B vs. B2C Market Size

According to Finance Online, the majority of B2B transactions are completed through automated software, which makes the processes easier. With mobile tech and artificial intelligence, this industry is poised for exponential growth in the coming years. Last year reported B2B digital sales growing by 10.9 percent in 2019, and B2B internet use is expected to increase in the coming years as well.

Grand View Research posts a chart that shows that the global 2020 B2B e-commerce market was valued at $6.64 trillion (WOW!) and is expected to grow by about 18.7 percent from 2021 to 2028. Much of this growth was fueled by COVID-19, as businesses began to shift their focus to online shoppers. North America accounted for about 15 percent of that overall B2B commerce revenue.