As a constant stream of ads surrounds us, companies have looked to content marketing to attract an audience and build brand loyalty. Taking on many forms such as blog posts, social media and video, content marketing utilizes strategic methods to gain an audience’s attention.
Below are 9 of the best content marketing strategies employed by companies across platforms.
Blog Content Marketing Examples
Through blog posts, companies can grab the audience’s attention and become a valuable and entertaining source of information. They not only continue engagement but also help bring in new potential conversions through SEO optimization.
The blog posts featured here all utilize clever content marketing strategies to build and maintain an audience.
Through guest blogging, Buffer was able to gain the traction their site needed and were able to hit the ground running once they started to receive recognition.
Turner Classic Movies
Turner Classic Movies (TCM) is for movie lovers, made by movie lovers. They stand out from other television channels by including commentary at the beginning and end of each featured movie, something fans of the channel appreciate.
Understanding that their audience chooses them because of their emphasis on film curation, their website features interviews and film history and criticism articles. Spotlighting the channel’s featured movies, they can create buzz surrounding their programming.
They also have a newsletter, podcast and wine club fans can enjoy.