Eyelash extensions are a popular beauty treatment that adds length, volume and color to natural lashes. They are perfect for special occasions or everyday wear, and there is a growing demand for them. If you’re interested in starting your own eyelash business, this guide will tell you everything you need to know! We’ll discuss the different ways to start an eyelash business - from home or a salon - as well as the training required to be a lash technician. So whether you’re just starting out or you’re ready to take your business to the next level, keep reading for all the information you need!
Lash Technician Certification
There are a lot of choices out there when it comes to getting your lash technician certification. The first step is doing your research. The requirements to become a lash technician vary from state to state. Getting your cosmetology license is the most common path to becoming a lash tech. Going through cosmetology school will not only help you get your lash certification, but you can also choose to expand your business in the future with this schooling under your belt.
Another avenue to becoming a lash technician is becoming an esthetician. An esthetician is a skin care specialist. You can begin offering other services along with lash extensions with an esthetician license. States like Texas and Minnesota have a specialized certifications just for lash extension. However, you’ll need a cosmetology or esthetician license in most states.
Business Structure of Lash Technician
Once you’ve decided to start your eyelash business, the next step is to choose a business structure. You can operate as a sole proprietor, meaning you are the only owner responsible for all business aspects. The benefit of operating as a sole proprietorship is that you’re truly your own boss. The company is your own, and you can take it in your desired direction.
Or, you can form an LLC or corporation with one or more partners. This is a great option if you’re looking to build a larger business with a storefront. The benefit of partnerships is that the business and responsibilities are spread across the board rather than falling only on your shoulders. Having partners with different skill sets is one way to start your business on the right track. Each option has its own benefits and drawbacks, so be sure to do your research before making a decision!
Setting Up Your Lash Place
Whether you’re working in a salon or you’re on your own, you’ll want to make sure your space is comfortable for not only clients but for yourself as well. As RM Lash and Beauty says, this will ensure you do your best work and that your clients feel relaxed and happy.
Your station may be small to start, so think about using your space effectively. A rolling cart for your supplies, a comfortable stool or chair, and a blanket or two for your clients will go a long way to start. Make this space inviting and relaxing; your clients will be here for hours at a time while you work your magic.
Marketing a Lash Business
You’ve received your certification, named your business, and now it’s time to find clients. Throughout your journey, you’ve likely taken pictures for your portfolio of work; now, it’s time to use those to your advantage. Starting your own website is a great first step. You can showcase your work and get the word out about your business here.
You can’t underestimate the importance of social media. Like anything else in the beauty industry, images are essential. A well-crafted and curated Instagram account for a lash technician is priceless. Indeed.com has the suggestion of posting your availability to apps like Instagram so that clients can easily book with you.
A great way to get more practice and exposure is by asking friends or family to model for you. This will build your portfolio, and you can add great-quality photos to your social media. Plus, your friends or family will definitely appreciate a set of new lashes!
Starting your own business can seem overwhelming to start, but with the right resources, you can start a lash business! Do you have any tips for new lash technicians or how to start a lash business? Let us know in the comments.