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How to Make HubSpot Work for Your Business

HubSpot helps businesses of all sizes by helping users develop and implement inbound marketing strategies that draw in target audiences, convert them into leads and hopefully sales. If you’re not familiar with the platform it’s customer relationship management (CRM) software that lets companies keep track of customer interactions from start to finish, but there are many other features as well. It can update email addresses, optimize webpages, perform data analysis and integrate with other tools and resources that you use, like Gmail and content writing service companies.

HubSpot for Small Businesses

Let’s face it: Small business owners have to wear a lot of different hats, and not all of these entrepreneurs have marketing backgrounds. HubSpot is not hard for beginners to learn, and has a free course called HubSpot Academy that shows new users the ropes. They also have free plans to get you started, and you can upgrade later on once the new CRM is functioning on a smaller scale.

Business owners can take the course to learn how to set up a sales rep calling system, ways to make meetings more efficient and how to personalize website videos to make them more engaging. The Academy also teaches users about using quotes and e-signatures to close deals and how to track customer journeys throughout their engagement and buying journeys. The course won’t take up days or weeks, either; the total amount of time you’ll need to spend is less than one hour. If you’re still not sure, have a look at the preview first see if the classes meet your marketing needs.

Automating Your CRM

 While it’s vital to remain involved with HubSpot after the initial setup the software can handle certain marketing tasks, enabling you to spend time on other things. HubSpot uses templates and automated chatbots for certain customer interactions, tests marketing campaigns and important things like CTRs (click-through rates) and performs all the calculations for you. All customer interactions are saved, so you can go over them individually and respond as needed Once the data is gathered and evaluated, you’ll be able to send out large-scale, customized emails.

A CRM system needs to have a solid contact management database that updates information automatically, regardless of the third-party integration being used; all changes need to be tracked across the other platforms that are part of your marketing plan. And since 65 percent of small business customers check their emails at least three times a day, your CRM needs to have a customizable email marketing system with the latest and greatest features like automated scheduling and detailed data on who opens up the messages.

How CRM Helps Small Companies

According to Marketing Donut, “CRM is essential for any small business that wants to prosper.” Knowing who your customers are (and their updated contact information), which ones are buying and their sales histories help marketers map out buying trends; this provides the best times to send the appropriate messages. And just as importantly, you can see if any customers have stopped engaging and look for effective ways to win back their business.

CRM software can cost money when you use certain features, but your overall sales and marketing budget and time spent on tedious tasks can both be reduced: It eliminates the waste of sending out messages to the wrong audiences, and also reduces duplicate processes, for starters. HubSpot also helps businesses by identifying opportunities to up-sell and cross-sell products and services, too; understanding customer profiles and buying patterns can also assist you with identifying new prospects and closing deals.

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