SEO, or search engine optimization, must be part of any effective hotel marketing. SEO for hotels ensures that your website ranks higher in search results on Google and other search engines.
It is the best method for driving more traffic to your website, which results in more bookings and business. Taking some basic steps toward a more consistent SEO approach will make for a more solid hotel marketing strategy.
Keywords, Title Tagging, and Meta Descriptions
You cannot improve hotel SEO without having a very clear understanding of your keywords. Luckily, there are several tools you can use to help you identify keywords.
Some of them will be obvious, as they will be various combinations of the name of your city and "hotel," but in reality, it goes far beyond that. Google has Keyword Planner, which is a great place to start, and best of all, it's free!
Title tags are the short names of your articles that appear on search engine results pages, also known as SERPs. You already know from the hundreds of searches you've done in your life that the title tag matters a great deal. It also helps determine your page's ranking.
Like title tags, meta descriptions influence SERPs. These are the blurbs that appear with the page titles. Therefore, they're essential both in terms of SERP rankings and determining whether future guests click on your page.
Collaborating, Linking, and Optimizing
Who you know matters, and that's true in the online world as well. While building your own online authority is crucial, you can borrow that of others through collaborating and gaining backlinks or links on other pages back to your website.
There are many creative ways to do this. Try reaching out to prestigious local publications to work together on a story. For example, if you're opening a new restaurant at your hotel, work with the local authority on culinary happenings in your area for a feature to get your name out.
What is more, the fact that a page with so much clout links to you is one tremendously effective way to boost your SERP ranking, even for unrelated searches.
SEO isn't only about words: your content should be easy to access and visually pleasing. Proper naming and describing images helps boost your SEO. Incorporate optimized keywords when you name image files, edit the alt text accordingly, and compress image sizes so that your website loads faster.
When it comes to URLs, you want yours to be short and descriptive; if they're crowded with too many random numbers and letters, they'll look like spam, both to internet users and Google itself. Increase your chances of high rankings by incorporating title tags and keywords.
Be Patient and Consistent With Your Hotel Marketing Strategy
Blogs are a fantastic tool for hotel marketing and a very effective way to drive more traffic to your booking site in a consistent manner. When it comes to improving your hotel SEO, a blog is a perfect place to do it. It will take time, but as you accumulate more keyword-rich appealing content, you'll see your overall SEO improve.
It's imperative to be aware that building online credibility and bettering your SEO takes time, persistence, and consistency. Make sure you regularly update your website and post relevant content on all of your pages, including your blog and social media accounts.
What is more, Google and other search engines like new content. If your page hasn't undergone updates in a long time (and remember, things get old online very quickly), you're less likely to be among the top results in a search.
Want more advice on travel and travel marketing? Check out these FREE resources:
Best Quick Getaways for Busy Professionals
Harnessing the Dreamer's Phase of Vacation Planning: Marketing Tips for Hotels, Destinations & More
How to Grow Your Travel Agency Business
The Benefits of Having a Great Social Media Presence in the Hotel Industry
Top 10 Ways to Increase Hotel Bookings Through Digital Marketing
Winning SEO for Hotels and Resorts
Digital Marketing Strategies that Hotels Should be Using
The Most Exciting Hotel Marketing Ideas to Increase Traveler Bookings Immediately
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