Tips for Writing SEO Articles

Tips for Writing SEO Articles
Writing SEO Articles

SEO articles are different from other kinds of written content because their main goal is to achieve high visibility on Google. While you are likely aware that SEO stands for “search engine optimization,” you might not be familiar with the finer points about writing SEO content. The time has come to learn: Here are some helpful SEO article tips to help point your online marketing strategy in the right direction.

SEO Article Tips

Optimizely explains that people find online content by entering words into search engines, like Google, Bing, or Yelp. Search engine optimization is the science of getting web content to rank higher in the search results (also called SERPs), and how it is written is key to success. Higher website traffic means more prospects landing at your website, and from there you can generate sales.

According to JDR Group, the main goal should be to make the content relevant to the company’s target market. Think about it: you wouldn’t want to post content about heavy winter clothing on a Caribbean vacation website. JDR Group also stresses the importance of having high-value content. After all, there is so much junk on the Internet that people are used to skimming over the fat to find things that are worth reading, watching and listening to.

Keyword research is the first part of creating high-value content. This data usually shows a lot of long tail keywords phrased as implicit or explicit questions. These queries are entered into Google by your target customers, and your content can answer their questions and hopefully solve their problems. Many companies use “how to” blogs and articles, which can be read quickly and easily. Here is another example: if you were targeting people looking for office chairs, you might post an article titled “How to Choose the Most Comfortable Office Chair.”

Narrowing Your Approach

If your office chair article is just a list of your top-selling products, your audience may quickly lose interest. High-value content will speak directly to them, and provide information to help them make buying decisions. Some consumers are just at the beginning stages of making a purchase, and so they might want to know what the symptoms of sciatica are, or how features like adjustable height can benefit them.

Understanding who the target market is will also help narrow the approach. An administrative assistant may not have the background or authority to make a large purchase, but their supervisor or bookkeeper might. Again, that keyword research will be very useful here.

Using Keywords to Your Advantage

JDR Group also includes effective keyword usage in its list of important SEO article tips. As a guideline, the main keyword should be included prominently in the article’s title, as well as in the first and last paragraphs. This is not a hard and fast rule, though; some experts feel that a keyword should show up a certain number of times, while others feel that it c