Search engine optimization is essential to growing your business’s online presence. As the year comes to a close, now is the time to assess current and future SEO trends for 2022 to stay ahead of the curve. Below are SEO trends to keep in mind as you plan for the coming year.
Biggest SEO Changes for 2022
In 2021, Google announced its first AI update since BERT. The Multitask Unified Model, or MUM for short, is a powerful AI update that can better identify and understand the intent behind search queries.
According to Search Engine Journal, MUM has been used to quickly identify over 800 variations of vaccine names in more than 50 languages, a task that would have taken hundreds of human hours to complete, Google notes. While MUM is not necessarily something to optimize for at the moment, its effects on SEO trends are something to look out for in the months and years to come.
Another update implemented in 2021 and expected to inspire SEO changes for 2022 is Google’s page experience. Page experience focuses on user experience by emphasizing Core Web Vitals, mobile-friendliness, security, HTTPS usage and accessibility.
According to Google Search Central, page experience has affected mobile devices since August 2021 and is expected to be applied to desktop ranking systems in February 2022. Come February, expect page loading time, a site’s mobile usability, HTTPS usage and accessibility to impact your rankings.
Optimize Page Load Speed
Google’s Core Web Vitals were added to the algorithm’s ranking factors in 2020, making them even more influential as time goes on.
According to Web.dev, Core Web Vitals focus on three metrics: largest contentful paint, first input delay and cumulative layout shift. Essentially, these metrics focus on how long it takes for the largest element to load, how long it takes for the site to respond to user interaction and how much the page elements shift as it loads.
While Core Web Vitals are essential to user experience, they make up just one of the many ranking factors used in the algorithm. As Search Engine Journal notes in a conversation with Google’s Danny Sullivan, site relevance remains the algorithm’s main goal.
That being said, users who have a positive user experience are more likely to return, and a page that takes too long to load is all a user needs to keep away. SEO has evolved to include page load speed, and