The pandemic brought many changes to our lives – including the amount of time we spend on the internet, as well as our buying habits. Subsequently, many businesses have realized how SEO can help drive their sales during the pandemic. As more people turn to the internet in search of resources and online shops, SEO optimization helps ensure businesses appear on a search engine’s first page.
How the Pandemic Affected Search Traffic
Stay-at-home orders drove more people to the internet for online shopping as well as a source of entertainment and information; search trends eventually revealed themselves. First, people began to search for qualified medical information, as well as up-to-date laws and regulations. Then, they began to look for at home entertainment, as well as advice on health and prevention. And as stay-at-home orders are being lifted throughout the United States, searches for “near me” have begun to rise in numbers again.
According to Marfeel, people go through two phases when searching for information: first, they ask, “what?” Then, they ask, “how?” And while “what-type” queries with regards to COVID-19 blossomed at the beginning of the pandemic, people eventually began to search “how-type” queries as it progressed.
Once people understood “what,” they started looking for practical advice on how to deal with it. While COVID-19-specific searches are a trend and will decrease in prominence over time, this pattern reveals a greater trend: how people intake and process information.
However, the increase in ecommerce activity should endure post-pandemic. According to Datareportal, roughly half of shoppers plan to make more frequent online purchases even after the pandemic subsides. Furthermore, ecommerce transactions have even increased across the board – especially in the sports brand and supermarket categories.
How SEO Will Help During the Pandemic
It is vital not to ignore SEO’s importance during the pandemic. While relevant businesses have seen an uptick in search traffic, many have also seen a decrease in search traffic. However, try not to get discouraged; it’s important to remember that COVID-19-related searches are a trend and that SEO best practices are sound. When strategizing SEO during the pandemic, stockpiling evergreen and long-form content, taking advantage of local SEO practices and revitalizing old content will help your business gain qualified traffic.
Create content that targets on-trend themes. According to Wordstream, if pandemic-related topics are too competitive or are not relevant to your business, broaden the lens with themes such as “DIY,” “work-from-home” and “virtual,” notes. Which themes gained more interest because of stay-at-home orders?
However, while producing on-t