How to Write SEO-Friendly Content (Beginner to Advanced)

How to Write SEO-Friendly Content (Beginner to Advanced)
SEO Content

Back when the internet had just started expanding into the massive part of our lives that it is today, it was everyone’s dream: write a creative blog, get a big following, and become rich and famous.

These days, with the way the internet has expanded, writing for websites isn’t quite so straightforward anymore if you’re looking to build a following. Understanding how to write quality content, what tools to use to manage your content statistics and track successes, what social media outlets to focus on, developing a schedule that showcases new content — these are all responsibilities that any beginning blogger needs to understand if they are looking to expand their audience.

One of the most important things for a content writer to understand is how to use SEO as a tool to bring new readers to the website at hand.

What Is SEO?

SEO stands for Search Engine Optimization, and it is a complex tool writers use to get their work to the top of search engines, where it can be more easily found. WordStream describes SEO as a tool that can be used “to help drive more relevant traffic, leads, sales, and ultimately revenue and profit” for the owner of the site or page in question. It’s normally used as part of a content marketing strategy that can include a number of additional paths to produce top-tier content for users to return to.

From a technical angle, SEO looks at a number of different things and puts them together to create guidance for the writer:

● How search engines work, with regards to how their programmed algorithms find pages and sort these results based on relevance to the user

● What people search for, meaning the actual text used as the search string; for example, rather than typing a full question in proper english, many people simply throw out a few key words into the search box

● Which search engines and social media websites are preferred by the target audience, and how that connects to the first two points

Luckily, sites like Digital Marketing Institute have already looked at the complex programming to translate these parts into pieces a content writer can use to channel their work:

Keywords: These are important words that individuals use in search strings that could bring them to your page. Keywords can be both general (cat) and specific (indoor cat with an upset stomach), and might be local (vets in Cleveland, OH). Local SEO is becoming increasingly important as search apps for a number of local purposes grow.

Content: This comes from the company in question: what are you putting out, and how does it bring value to the customer? Which keywords do you want to link with your content?

Placement: SEO keywords can be inserted into the text of an article, or into the HTML code that goes into that page of the website. Which keywords will be awkward to include in sentences, and which can be easily included in a document?