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How to Start a Jewelry Business

Are you interested in starting your own jewelry business? It can be a lot of fun, but there are a few steps you need to take before you get started. Before you even start listing, you'll need to decide if your jewelry focuses on fashion or fine art. This will guide your jewelry business and everything that comes after.

This article will discuss the basics of starting a jewelry business. We will cover topics such as where to sell handmade jewelry, what supplies you will need, and how to market your new business. So if you're ready to start making beautiful handmade jewelry, keep reading!

Selling Handmade Jewelry

The first step in starting your own jewelry business is deciding what type of jewelry you will sell. Will you make handmade necklaces, bracelets, earrings, or all of the above? If you're unsure of what would sell the best, take a look at your own jewelry. If you wear a lot of earrings, you may know more about what people are looking for. You'll want to make sure that your pieces are unique, so do some research on other handmade jewelry sellers.

In addition to figuring out what type of jewelry you'll be making, you also need to figure out what materials you'll be using. This will guide the rest of your process. If you are working primarily with metal, you'll need more tools than if you're stringing beads for necklaces. This is essential before gathering your materials and moving on to the next steps.

Jewelry Making Supplies

Once you have decided on the type of jewelry you will be making, it's time to start gathering supplies. You will need things like beads, wire, pliers, and other jewelry making tools. If you're unsure where to find these supplies, your local craft store is a good place to start.

Many craft stores may carry what you need. Start by looking online if you're unsure about what stores you'll need to visit. In addition to craft stores like Michaels and Joann, you can also potentially find supplies online. Look through sites like eBay and Amazon for price comparisons and harder to find supplies like uncommon beads or clasps.

Marketing a Jewelry Business

Now that you have all of your supplies, it's time to start thinking about marketing your new business. How will you let people know about your handmade jewelry? One way to do this is to create a website or blog where you can showcase your work. You can also sell your jewelry at local craft fairs or online through sites like Etsy.

Another important consideration is your brand and branding. Your brand is what your business stands for - this is your mission and your voice in which you reach your customers. If you focus on costume jewelry, your brand will differ from someone selling fine art jewelry. Branding is how you present your business to the public. This encompasses more than just your packaging; this includes your website and logo.

Your jewelry should also be professionally photographed to showcase your designs. These photos are how potential customers see your jewelry, and it should look its best. Try to take photos of your jewelry on its own as well as with models wearing it. You can even use friends or family members as models. Just make sure that your photos are well done and highlight your branding.

Where to Sell Handmade Jewelry

You may be familiar with the site Etsy, where you can find thousands of jewelry stores. This site is particularly helpful for brand new business owners. You'll need to weigh the benefits of using Etsy against the higher listing prices. They charge per listing, and it may not make sense to use Etsy if you're listing hundreds of products.

Another site you can research is Shopify. Shopify lets you have your own website with online purchasing functionality. This is an excellent option for new businesses that need both a website as well as ecommerce. While Etsy charges per listing, Shopify has several different pricing options for each tier of its services. Depending on your chosen plan, you can expect a monthly fee of between $29 to $299.

Selling handmade jewelry can be daunting, but with these helpful suggestions, you'll be on your way to a successful jewelry business in no time!

Need help marketing your new business? Wordsmyth Creative Content can help your brand succeed!

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