Becoming a fully licensed real estate agent is a significant accomplishment, but after that milestone, the real work begins: establishing your brand and reputation and attracting the attention of potential buyers. An agent's real estate marketing strategy must be consistent, employed to leverage the latest technologies, and user-friendly. You must put yourself in your potential buyer's shoes and think hard: they want to bond with agents they can trust, who will make every effort to provide a smooth, uncomplicated buying process. What does your image convey?
Real Estate Digital Marketing Strategy for Agents
The best real estate digital marketing strategy for agents combines different resources and tools to develop a strong brand that generates leads. Wise Pelican explains that while most real estate marketing takes place online, other strategies are still essential. Start by creating a website with a blog and keep it current with property updates and interesting information that will keep readers engaged. To generate high-quality real estate leads, you also need to employ the best search engine optimization practices (SEO), like keyword research and quality photos and videos. Audiences will want to see properties, but an agent who shares valuable information like the importance of termite inspections, increasing mortgage rates, and how their agency contributes to its community can build trust and authenticity.
Your website should also be mobile-friendly and easy for users to navigate. Whether a buyer or seller, they'll want their questions answered immediately and tools that can make their user experiences stress-free and rewarding. Offer an online chat service, informative guides for applying for homeowner loans and video walkthroughs of your listings. Special events like open houses should be publicized here and on social media platforms.
The Best Real Estate Digital Marketing
If you haven't already, the time is now to take advantage of the beautiful world of social media. Freedom Trails recommends setting up accounts on Facebook, Instagram, Pinterest, LinkedIn, and Twitter. They offer free marketing, but you can also purchase ads. Remember that these platforms all have different formats, so you'll need to master these, post often and interact with your audiences.
Your website and social media should have top-quality photos and videos because your competitors certainly do. Content matters here. Invest the time and money needed to present your listings in the best possible ways; potential buyers can tell the difference. A trendy real estate digital marketing strategy is to use drones to showcase properties; they can build 3D maps, which can really impress your audiences. Of course, email is still a big thing in the real estate industry and costs little to use.
More Real Estate Marketing Tools
Old-fashioned marketing tools also help real estate agents build their brands, and you can start right in your neighborhood at the outset. Let everyone know that you're in the game by dropping business cards, door hangers, postcards, and flyers in mailboxes. If you have an open house, let the neighbors know ahead of time that there might be extra vehicles on the street and include your business card for referrals. The Close also recommends using a customer retention manager (CRM) program to maintain ongoing communications with your leads and past and present clients.
You'll want to network frequently with other real estate agents, as they can refer clients. Also, get friendly with area landscapers, roofing companies, plumbers, and other professionals who can pass on the good word to potential customers. Your listings should also be on major real estate websites like Zillow and Realtor.com and updated as needed. When you have some extra time, scope out the competition to see their current strategies. You could find some great inspirational ideas or creative SEO solutions to tweak and use in your own real estate marketing plans!
Contact the professionals today at Wordsymth Creative Content Marketing to help you with your Real Estate Marketing needs.