Social media management is more than just posting words and pictures on platforms like Instagram and LinkedIn and then just letting things run themselves. The creation phase is integral for success – without the proper framework, even the most on-target wording and eye-popping pictures will not achieve the company’s goals. The importance of social media management cannot be underscored enough – from start to finish, an effective strategy is built through research, scheduling, posting, analyzing and engaging with content.
Strategy of Social Media Management
Social media is a rapidly evolving science, and these days the most popular platforms include Facebook, Instagram, LinkedIn, Pinterest, Twitter and TikTok. Each one has different demographics, and users can use one, some or all of these – and even bounce back and forth. Astute social media management allows companies to group these together into single platforms.
Social media management tools allow businesses to post on all of their platforms at the same time, which allows for on-brand, consistent messages to effectively reach their audiences. This allows managers to schedule postings in advance and to go live as needed and paves the way for improved customer service by allowing managers to respond quickly to any inquiries or comments. During downtime, chatbots can pick up the slack.
According to WebFX, experienced social media managers focus on the following strategies:
· Auditing existing social media management strategies
· Researching target audiences
· Choosing social media platforms
· Setting goals
· Designing a social media strategy
· Creating social media profiles and ads
· Building a content calendar with platform-specific content
· Engaging with and responding to followers
· Monitoring performance and growing their social reach
Developing a Sound Social Media Strategy
All successful strategies are made with meaningful goals in mind. An effective social media strategy must focus on more than just making a profit. Sprout Social explains that managers should think about increasing brand awareness, sales and lead generation, increasing community engagement, growing the brand’s audience and increa