What is SEO Copywriting?

SEO Copywriting
SEO Copywriting

You may have heard about “SEO” copywriting, with emphasis on its effectiveness and how it influences a website’s ranking in search results from engines like Google and Bing, but what does SEO actually mean and how can you use it to improve traffic on your site?

The short answer is that SEO is a process called “Search Engine Optimization,” or the concept of understanding and capitalizing on the algorithm search engines use to find and list results. SEO copywriters use that understanding to meet specific criteria and include common keywords to be featured prominently in that engine’s results for relevant searches.

What is SEO?

Search Engine Optimization incorporates the core concept that you must provide value to gain value. That is to say that by providing free and regular written, visual, and/or audible content, you will cultivate an audience who will support your site as a resource to be trusted. This audience will then help bring new traffic to your site by linking to it and recommending your products, services and methods as reliable.

This practice of increasing links to your site from outside sources is called “building backlinks.” In addition to backlinks, you can guide new readers to your site by embedding keywords in the body of your text, such that they appear organically woven into the narrative of your subject. This is done to tick more boxes in a search engine’s algorithm, each of which increases your standing in search engine result pages, or SERPs.

If you want to understand best practices of SEO copywriting, this will get you started.

Stages of SEO Writing

The stages of SEO writing can be broken down into

● 40% preparation

● 20% writing

● 40% editing

The preparation stage is composed primarily of research into the sorts of keywords and links to include and what audience you want to reach. This is in many ways the most important stage, as it will shape the rest of your approach and inform the writing and editing choices you make.

Altogether, writing the content should take up the shortest amount of time, stringing together the concepts and keywords you found in the research stage to create a coherent message. Editing the entire content will take time to improve the readability, visual, or listening experience, as well as ensuring the prominence and priority of specific keywords.