Social media management tools are a lifesaver for social media managers. Tasked with growing, promoting and curating content for multiple platforms, finding the best social media management tool that suits your business’s needs will help streamline tasks, monitor campaigns and increase social returns on investments.
How to Choose a Social Media Management Tool?
Buffer writes that with countless social media management tools available, choosing the best one begins with setting your social media goals and identifying your must-have features. Choose a social media platform that will cut down on menial tasks, which will save you time and allow you to focus on content creation and building your social presence instead. When you’re compiling a list of your must-have features, consider social platform compatibility, analytics, scheduling, custom posting times and collaboration tools.
eClincher is compatible with Facebook and Facebook Messenger, Instagram and Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest and TikTok, and gives you access to all of your social media accounts in a single location.
A unified inbox helps you streamline engagement by collecting all of your direct messages across your platforms in real-time. eClincher makes it easy to sort through and respond to messages without the hassle of signing into multiple accounts with a filtering system.
Furthermore, eClincher’s visual calendar system allows you to either publish manually or schedule ahead of time with smart queues, which is an automated publishing tool that can save you time and boost traffic. It also has an RSS Feed auto-post feature that can automatically post blog posts to social media accounts with ease.
eClincher can help you stay organized by tagging posts and campaigns; this helps you track and analyze your campaign results. eClincher also has other features such as link shortening and tracking, image libraries and editing, monitoring tools and many more. eClincher is an all-in-one social media management tool for small-to-medium businesses, agencies and enterprises.
Sendible is a social media management tool that is specifically designed for agencies; it allows you and your team to collaborate on planning, posting and analyzing campaigns. With a unified social media dashboard, Sendible makes it easy to engage with your audiences and monitor performance across platforms.
Sendible allows you to schedule individual and bulk posts while making customization simple to use by changing out hashtags, emojis and attachments. Their queue feature streamlines scheduling even further by allowing you to group posts into campaigns to help maintain consistency. Sendible also integrated Cavna, which is a marketing material design tool. This allows you to create images and designs with ease all in one place. A compose box makes it easy to access your images for publication.
Falcon.io allows you to manage multiple social media accounts by planning, scheduling and publishing across all of your platforms from a single calendar. It features a campaign planner and approval flows and easily allows team members to collaborate on cross-channel campaigns while simplifying quality control to stay on-brand. Falcon.io also simplifies running social ad campaigns by allowing you to create, publish and promote Facebook and Instagram posts and carousel ads.
Falcon.io is recognized as an ad technology specialist in the Facebook and Instagram Marketing Partners program. It offers an overview of paid and organic ad campaigns across platforms in a single location. Stay organized with smart labels and automated advertising features and optimize your reach through real-time insights and analytics.
Hootsuite was launched in 2008 as one of the first social media marketing tools. By simplifying the publishing process, engagement, advertisements and campaign analysis, Hootsuite has held its ground over the years. Hootsuite features the traditional aspects of a scheduling calendar and a universal inbox – however, Hootsuite also boasts features that include trend monitoring and custom streams, shareability amongst teammates and approval workflows.
Hootsuite also allows you to easily integrate CRM tools such as Salesforce and Zendesk, which eases communication between departments. Other features include insights into paid and organic campaigns, ad management and Amplify, which helps you increase your social reach through employee advocacy.
Crowdfire is a social media management tool that offers a free version of its services. While the free plan is limited compared to their paid plans, it provides features such as post scheduling, a Chrome extension that simplifies article sharing and provides unlimited access to their article and image curation features. Furthermore, their analytics tools help you build and share custom reports to track valuable data across platforms. You can download their easy-to-use templates or export them directly to your email for easy shareability.
Crowdfire can also track all mentions of your brand across social media platforms through a mention feature to help your customer service team keep up with engagement by replying instantly to mentions with text, images, videos and gifs.
All Things Considered
One size does not necessarily fit all. When choosing the best social media management tool for your business, consider the size of your business, your social media platforms and your social marketing goals.
Look for a social media management tool that will save you time and ultimately money by organizing and streamlining your workflows, easing collaboration and offering you insight into the success of your campaigns.