Top Trends in SEO and Content Writing

SEO content writing
Top Trends in SEO and Content Writing

The world of the internet and its users is a fast-moving one. The strategy that works for SEO and content writing one year can be wildly out of date the next. If your business depends on internet traffic, it’s vital to stay abreast of current trends in content writing.

SEO and Content Writing

One of the ongoing challenges in creating SEO-friendly content is that trends in user search patterns and user intent are constantly changing, as internet searchers tweak their browsing habits, shift from computer searches to mobile searches, and generally become more savvy about the types of websites they trust and want to support.

In response to shifting user behavior, search engines like Google revise their ever-changing algorithm to get the most useful and trustworthy sites in front of users. Google reports that in 2019 alone, they made 3,620 updates to the search algorithm.

As a result, if you’re working to produce content that’s SEO-friendly and get that content in front of the users who care about it, you have to constantly review content writing trends and how they relate to SEO. Failing to keep up with these trends will result in your falling behind in search engine rankings and struggling to connect with your customers.

Content Writing Trends for 2021

The internet is perpetually expanding, with more and more websites vying for the attention of users. In addition, the content those websites produce can be all too repetitive. SEO can help you use keywords and headings that will tailor the content to your desired audience. Still, the fact remains that while you can tweak your content to be SEO-friendly, there’s no real shortcut to creating great content. If you want to convince search engines that you’re a trustworthy source, your best bet is to actually be a trustworthy source.

A major content writing trend is that users are growing to favor longer articles that provide more in-depth information speaking to what they need. Even though a majority of people will admit to skimming blog posts, it’s also true that longer blog posts drive more engagement. (One exception to this rule is listicles, which continue to get more engagement than blog posts of comparable length that aren’t in a list format.)

Whereas in the past, blog posts of about 1,000 words have been ideal, experts in the field report that blog posts of 2,000 words, or even longer have been consistently outperforming shorter posts. Longer blog posts take more time to research and to write, so they do require a greater investment of energy. However, when the result is an informative, thorough post on a topic your customers care about, it’s well worth the effort.

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