Content marketing can refer to any combination of content used to increase brand awareness, conversions, revenue, and engagement with an audience. Through content marketing, brands can foster and grow relationships with their demographic, making them an important staple in their demographic’s lives.
Types of Content Marketing
Any type of content can be optimized for marketing value, while the most common forms include:
● Social media posts
● Paid ads
● Blog posts
By expanding your content to include any of the above content types, you can spread brand awareness, all while establishing and building trust with your audience. And when your audience trusts you, they will continue to return to your brand, participate in your services, and share with their friends.
Choosing your methods of content marketing should be done wisely. With heavy consideration of your demographic, you will need to establish guidelines for your content creation to ensure that it remains on-brand. Be sure not to overcrowd yourself. Quality first, quantity later.
Your content should be instantly recognizable as your brand and should make sense to include in your story. To ensure your content marketing is loyal to your brand while generating desired returns, you will need to design a content marketing strategy.
Step 1: Content marketing goals and KPIs
The first step to creating a content marketing strategy is first to identify what you wish to accomplish and how you will measure your progress. Establish goals that can push the company closer towards its big-picture.
Goals for content marketing could revolve around the brand, such as improving brand awareness or loyalty. They could also focus on engagement, such as increasing conversions and building a relationship with your audience. Whichever goals you choose, tailor-fit your content strategy to achieve them.
Once you have settled on your goals, establish the key performance indicators (KPIs) you will use to measure the efficacy of your strategy. KPIs can be anything from shares on social media and backlinks to the number of return customers.