When it comes to offering products or services, the same holds for brick-and-mortar vs. ecommerce: you can be open for business, but if no one knows you're there, sales will be dismal. While large companies like Walmart can afford to sell in both of these outlets, competition can be much stiffer to everyone else trying to earn a living. Recognizing what search optimization is and incorporating the best SEO tips into your marketing strategy is the only way to compete and build a successful ecommerce business.
What is Ecommerce SEO?
Big Commerce explains that search engine optimization (SEO) is a scientific art and incorporates objective and subjective means to boost a website's ranking to move up higher in search engine results. Of course, Google is what most strive for, but ecommerce websites like Amazon also have powerful search engines of their own. The main strategies for SEO are providing complete answers to the broadest array of questions about a topic and getting people to talk about and link to your brand.
Much of this revolves around quality content, but these days ecommerce sites are all about having high-quality images, videos, infographics, and interactive features like chatbots. The content's goal should be to create the best user experience possible and create long-term relationships and brand loyalty. Those interfaces need to be intuitive, too; if a user is wondering about shipping costs, there needs to be a button right there to answer their questions. Site speed, better mobile experiences, and seamless shopping experiences are crucial for success.
SEO Tips for Ecommerce
Always remember that SEO is much more than an effective website design: it is a holistic effort, with content writing, marketing, networking, and social media all integrated into a strong brand strategy. WebFX has a list of the best practices for effective ecommerce SEO, and their first one is having the right keywords. All of your product and service information has to be easy for users to locate, read, and understand, down to the very last detail. Make sure it is up to date and include the prices. Although many stores hide these until the items are in the cart, this may lead to higher bounce rates.
Ecommerce websites also need to be easy to navigate, with pages that load quickly. Images and videos are essential, but they take longer to load. While you need to include them, be careful since shoppers tend to be impatient. This longer load time can also lead to higher bounce rates, and guess what: the higher this load time is, the lower the search engine rankings.
The content on ecommerce websites has to be unique, too. You can look at competitors for inspiration but never duplicate what you read or see. While it takes longer to write product descriptions, better ones can make your brand stand out from your competitors. If you're wondering about including product reviews, the answer is yes. Approximately 90 percent of consumers claim they are more likely to purchase goods with reviews, even if what is written is not all that positive.
Selling Products on Amazon
Google's algorithms determine how websites are ranked, and even the most experienced SEO professionals are often challenged by how these systems evolve and work. Amazon algorithms serve the same purpose, and anyone who hopes to do well-selling products here needs to know how these work. According to sellerapp, Amazon has more than two million sellers, so while advertising is still essential, staying updated on those algorithms is vital.
The Amazon A10 algorithm is the latest update for this. While pay-per-click campaigns remain essential, Amazon focuses more on product sales histories, organic sales, seller authority, and click-through rates. It's also crucial to list products in the proper categories, use the right converting keywords, and take advantage of proper customer search terms. Product listings must also include great photography with lifestyle images, highly detailed product descriptions, and user reviews to increase rankings.
Contact Wordsmyth Creative Content Marketing today so we can help you with your Ecommerce business.