How to Start a Food Truck Business

If you're looking to start your own food truck business, you're in for a lot of hard work. It takes dedication and planning to make a food truck business successful. But don't worry, we're here to help! In this blog post, we will walk you through the 12 steps you need to take to start a food truck business.


Food Truck Concept

The first step is to develop a great concept for your food truck. This means thinking about the type of food you want to serve, what kind of experience you want to create for your customers, and how you can make your food truck stand out from the competition. Popular food truck concepts play on the fact that they're mobile. Another popular concept is sticking with one type of food - say breakfast foods. You could serve breakfast burritos, fresh French toast, or even cereal-flavored desserts.



Create a Business Plan

After you've settled on a concept, it's time to start creating your business plan. This document will outline your food truck's goals, how you plan on achieving those goals, and what steps you need to take to get your business off the ground. Your business plan should include your start-up costs, as this will be an essential point for investors should you choose to seek additional funding. A lean business plan, or one that isn't several pages long, should suffice for an initial plan.


Choose a Food Truck Design

Now that you have a plan, it's time to start thinking about your food truck's design. This includes everything from your kitchen's layout to your truck's exterior wrap. You'll need to rely on your concept to plan your truck's appearance. Your kitchen layout is vital; this is where the magic happens. Make sure you plan enough space for additional employees or machines you may need to add.


Find a Food Truck Manufacturer

If you're going to build a food truck from scratch, you'll need to find a reputable food truck manufacturer. This is an important step, as you want to ensure your food truck is built to last. Some food truck manufacturers only make the truck itself, while others can work with you from start to finish, including graphic design and custom wrap jobs.



Buy or Lease a Food Truck

Once you've found a manufacturer, it's time to decide whether you want to buy or lease your food truck. This decision will depend on your budget and how long you plan to run your business. This is another important reason to have a thorough business plan; you should know from the start whether you'll buy the truck outright to start your business.


Find a Commissary Kitchen

If you don't have a commercial kitchen in your home, you'll need to find a commissary kitchen to prepare your food. This is a shared kitchen space that food truck businesses can use to cook and store their food. While this means you'll be sharing the space with other cooks, it does mean that you'll have access to enough space to pre-cook or prepare your food.


Get Your Food Truck Permits

Before you can start serving food, you need to make sure you have all the necessary permits. This includes a food truck permit, a health permit, and any other permits required by your state or city. It's always a good idea to start by getting your EIN, or Employer Identification Number. This will ensure you're identified as a business entity and will be used when you file your business taxes. From there, you can research your state's requirements for permits. These often include food handling permits which can usually be obtained online.


Create a Marketing Plan

Now that you have your food truck up and running, it's time to start marketing your business. This includes creating a social media presence, designing promotional materials, and coming up with creative marketing campaigns. If you're unsure of how to best market your business, contact a marketing agency for help. A good marketing agency will have experience will all types of businesses and know how to market food trucks effectively.


Develop a Pricing Strategy

One of the most important aspects of running a food truck business is pricing your food correctly. You need to make sure you're charging enough to cover your costs, but not so much that customers are turned off. Research other food trucks in your area to see what an average meal may cost from competitors; this will guide your costs to make sure they're appropriate for your location.



Create a Schedule

Another critical aspect of running a food truck business is creating a schedule. This includes figuring out where you're going to be, when, and how often you'll need to restock your food. Your customers will thank you in the end!


Hire Food Truck Employees

If you plan on expanding your food truck business, you'll need to hire employees. This includes finding cooks, servers, and other staff members who are passionate about food and customer service.


Train Your Food Truck Employees

Once you've hired your employees, it's time to train them. This includes teaching them how to cook your food, how to serve customers, and how to clean the food truck properly. Your employees will be your food truck's representative, so you want to ensure they're well trained so your truck will be known for its great customer service.


Now that you have all the tools to start your own food truck, it's time to get out there and start cooking up your favorite foods. Wordsmyth Creative Content Marketing will help your truck succeed! If you're just starting out and need some quick marketing help, reach out today.