Google Updates and What You Need to Know So It Doesn't Impact Your Business

Google Updates and What You Need to Know So It Doesn't Impact Your Business

The world of digital marketing pretty much revolves on Google Updates, and savvy marketers know how crucial it is to stay well-informed of these changes to SEO protocols and procedures. Everyone’s antennae are certainly up now because there were updates made in September 2021, and explains what they are. Once you understand more about these updates, you will know what you need to do differently to optimize your website and other digital assets.

The Latest Google Updates

As always, these kinds of Google Updates mean that you need to fall into line as soon as possible; otherwise, you may start experiencing less traffic while your competition is making the most of the new rules. The first changes to SEO involve links. Google was known to send users away from properties via links to other retailers, blogs and YouTube videos etc., but only if the sites offered the best user experiences. This process has been refined and is more focused on key elements that people search for. As a result, your site may be getting less traffic.

You may also notice that search results pages have many more images on them. The newest ones are off to the right, to give the results more visual appeal and help users determine if the page has what they are searching for. Keep in mind that more images may mean fewer search results per page. The results also have to share more limited space with paid ads, shopping suggestions and other images to help them narrow down their selections.

Keeping Up with Changes to SEO

Although Google has not shared any guidelines for their updates to advise marketers how to stay on top of these changes, your strategy has to apply to all of Google’s properties, including YouTube. As a rule of thumb, Google is dedicated to giving users the best answers to their questions, and this should be your goal as well. Your sites should have fresh content posted often, and should answer customer questions quickly and concisely. Google does use artificial intelligence (AI) with their updates and uses it to weed out unrelated information and fluff that might be on your site.

WordStream describes an earlier update made in February of 2021: their “About This Website” feature. On the right side of each organic search result, there is a small icon with three vertical buttons. If you click on those, a new window opens up with information pertaining to site security, when the website was originally indexed by Google, and if other websites link to the page with your same search terms. To take advantage of this, you can use quality backlinks, match the intent of your keywords with your content and ensure that your site uses https.

Other Important Google Updates

There was also an update made to Google’s product reviews in April of 2021. Instead of just showing lists of summarized products, they now have more in-depth research,