These days, online marketing is one of the most essential types of marketing for any business in the travel industry. Finding the correct organization to trust with your travel SEO services is crucial to driving more traffic to your website and pages and converting them into customers. Finding the best travel SEO agency can be a daunting task, but there are a few things to look for to make the process easier. You can also play an active role in shaping your SEO campaign by understanding its key elements and why they’re essential.
SEO for Travel Websites
SEO for travel websites is an enormous topic with many elements and nuances. While all of those are important, a few elements are crucial to effective SEO for travel websites. The first is keywords for travel and tourism. Expertly placed keywords in your content play into Google’s algorithms for ranking SERPs (search engine results pages). Using travel keywords tailored to your goals in your blog posts (title tags, meta descriptions, and throughout the body of the article) and social media content (sometimes in the form of hashtags) can help the right audience members find you effortlessly.
That’s why content writing for travel websites is so critical. You can capture more potential customers searching for a wide array of topics related to your services. For example, a boutique hotel with a blog post about the best local restaurants might grab the attention of someone just beginning to explore things to do on their trip. That initial interaction builds trust and authority that may be influential when it’s time for them to book their accommodations.
Optimizing and Travel Backlinking
You also must optimize your website for smartphones and ensure that your pages are visually appealing and load quickly on all devices. Your site also must be easily navigable and intuitive. Many casual users won’t take the time to navigate a problematic site or wait extra time for it to load.
Finally, reviews and travel backlinks can also help boost your online presence and SEO. You increase your authority and credibility, both with users themselves and in Google’s algorithm, by including links to other websites and getting other websites to link to you.
In addition to having some knowledge of the travel industry and your target audience, there are a couple of other criteria that you can use to evaluate potential agencies to help with your SEO. Before exploring services, have a clear idea of what you need and your goals. In addition, you need to be able to articulate your brand. Then, begin with a conversation with potential collaborators. The working relationship should build easily, and whichever agency you choose should understand your vision relatively quickly.
Evaluating Travel SEO Agencies
While you may not want to work with an agency hired by your direct competitors, you would be well-served with one that has other clients in the travel and entertainment industries. Look for an SEO agency with clients like hotels, restaurants, tour companies, and other related fields. That way, you know that they already understand the mindset of your potential clients and customers. After all, travel SEO can be tricky because it is both global and local at the same time.
When it comes to hiring a travel SEO agency, it’s okay to judge a book by its cover or, in this case, evaluate the organization based on its website. Their website should answer all of your broad questions and provide multiple ways to get in contact with them. If they don’t understand the importance of an easily useable website for themselves, then you should question whether they get it for their clients.