You sit there, jaw clenched, in front of a page only half-filled, mostly with word salad; your deadline is closing in and you have no idea how to proceed. Plenty of writers have been in this position. Writing can be challenging, and not all content can follow the same pattern. This article will provide seven tips for marketing content writing which are vital for writing efficiently and with more confidence.
1. Write a Can’t-Miss Headline
The headline is what determines whether an audience will read your content at all. If it doesn’t attract attention, the headline may be the only part of your work anyone reads. There are a variety of methods to find a headline that grabs eyes and communicates the primary message of your content.
A) Know your audience. Business-to-business (B2B) headlines should be worded differently than those for business-to-customer (B2C) content. Professionals will search for specific keywords relevant to their field, while customers will be looking for descriptions of the product they want without necessarily using its name.
B) Make it a list. Lists indicate clear action items and a limited amount of information to learn. This makes the article more approachable for readers seeking guidance.
C) Try for unusual word phrasing or order. There are millions of “top ten” lists and reviews and such, but “top eight” breaks the mold and implies a better curated list. It changes the pattern and stands out.
D) Don’t ramble, but include relevant information about your subject and your central point. Short headlines are punchy, but longer headlines have been shown to be widely shared and cited, as well. Find the balance that suits your content best.
E) Don’t overthink it. Stressing over a headline can result in more blockage than walking away for a stretch and coming back fresh.
2. Capture the Reader’s Attention
This is critical: use the first sentence in your article to hook the reader. A weak or boring sentence will cost any chance of an audience, making the rest of the article superfluous, however useful, entertaining, or well-written you’ve made it. There are eight basic methods for capturing an audience’s attention:
Ask an interesting question. Do you know your audience and what they are searching for? Asking the same question that brought the reader to your article can help to reassure them that they have reached a relevant article. Be certain to supply an answer to this question, if possible.
Make a strong statement. This is the best option. Providing the reader a statement to either agree with or argue against invests them in the rest of the content.
Cite a fact or statistic. Facts and statistics, especially obscure, unexpected, or new information, give your reader real-world information. This indicates knowledge of and authority in the subject matter and encourages curiosity about the rest of the